Caring for indigoUpdated 12 days ago

Indigo, the natural pigment that gives denim its character, is a living dye that evolves over time. Here’s the essentials for taking care of it:

• Always wash in cold water, inside out, on a delicate cycle.

• Add a tablespoon of coarse salt to help set the color, and never use fabric softener.

• Dry in the shade, away from direct sunlight.

• Color variations that appear are part of its charm and tell your story.

Discover all our care secrets, color-fading prevention tips, and studio advice in our complete care guide.