Caring for denimUpdated 12 days ago

A well-cared-for pair of jeans ages gracefully over the years. Here are the golden rules for taking care of your Dean or Becker jeans:

• Wash sparingly and carefully: inside out, in cold water (max 30°C / 86°F), without fabric softener.

• Air dry on a wide hanger—never use a tumble dryer.

• Between washes, airing out your jeans is your best ally.

To discover all our care secrets, including tips for raw denim, and our studio tricks, check out our complete care guide.